A well-written job ad is the first interaction point between your organization and potential candidates. It’s your first opportunity to present your company’s culture and values. A well-written job description can attract interest in the job and company, leading to higher-quality applications and more interviews.
A good job description includes crucial details regarding the hiring process from beginning to finish. This will ensure that you and the candidate are on the same page regarding what you expect from them. It also helps to avoid the possibility of ghosting or drop-off in a candidate as well as an efficient and fair hiring process for all involved.
Use a direct, clear language that is easily understood by all kinds of people. Avoid jargon or cliches that can be confusing or disorienting to potential candidates. It’s also important that you use job ads as an opportunity to promote and encourage your diversity initiatives, so ensure that the wording used does not exclude any groups of people.
Don’t forget to include key benefits and perks when describing your job. Include any benefits your company offers like free lunches or a workplace with a great view, in your job description. These can be enough to convince a candidate to choose you over your competition. It’s also a great idea to mention any volunteer opportunities or involvement in the community your company participates in as this is something prospective employees will look for when deciding which company to join.